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Conversion Tracking  |  Knowledge Center

		AdWatchSM Conversion Tracking Service Owl Marketing, Inc. provides AdWatch, a hosted software service that measures advertising effectiveness for online businesses. AdWatch tracks clicks, conversions, sales and ROI for any online ad, and for natural search keywords. AdWatch includes automatic setup for data feed product links, Google AdWords and Overture ads. If you can access the Owl Marketing, Inc. Web site, you can log into AdWatch and view your reports. You don't have to install AdWatch, but you do paste a small bit of software code into your Web pages. Pasting the code is quick and easy, and we provide straightforward help for non-technical marketers. Who Should Use AdWatch? Small online businesses who spend at least $100 per month on advertising via comparison shopping engines, pay-per-click search engines, banner ads, ads in email newsletters or any other online ad. AdWatch Value Advantage AdWatch has the lowest total cost of ownership for small businesses.  AdWatch Tour  FAQs  Pricing  Estimate the return on my AdWatch investment Feature Benefit Advantages Over Competitors Automated ad registration Data feeds Google AdWords Overture (Yahoo!) Spend 75% less time using conversion tracking. Spend no time setting up conversion tracking for Overture ads and data feed ads in comparison shopping search engines like Shopping.com. Spend almost no time setting up Google AdWords ads. More... Automated natural search keyword conversion tracking For free Web traffic from Google, Yahoo!, MSN, AOL and other search engines: Get more, better free Web traffic by moving high-traffic keywords that convert well to Web pages with high Page Rank Identify new keywords for profitable pay-per-click advertising More... Automated dollar tracking Track the dollar amount of each conversion, so you can calculate each ad's profits and ROI. We automated setup for Yahoo! Merchant Solutions and other ecommerce software. Key Client Value Persistent cookie reporting More accurate reports including conversions weeks or months after the shopper first lands on your Web site. Identify profitable general keywords and untargeted advertising that draws high-volume, untargeted traffic early in the online shopper's buying cycle. Most online shoppers buy after an extended research period. More... Advanced profit reports with cost estimates and filtering Analyze whatever metric you want. Filter through your ads and keywords using groups. Save time with cost estimates. Export reports to Excel Easily save AdWatch reports to your computer. Drilldown report Learn how long it takes your customers to buy, and how that time varies for different ads and keywords. Learn which Web sites are generating the most visitor Goals, or conversions, for you. Marketing dashboard Quickly identify your three best and worst ads and keywords, by conversion rate. Spend more time and resources and/or learn from the best. Make sure you cancel the worst. Training FAQs Learn how to use AdWatch features, and grow profits in the least amount of time possible. Setup wizards, help & glossary popups, intro FAQs Non-technical marketers can easily setup and use AdWatch.  AdWatch Tour