Specialty Online Retailer Saves $200 per Month Using AdWatch
Who: Specialty online retailer SoccerVault.com
Goal: Find advertising that worked for their business
Results: Saved $200 per month
How used: Standard user; tracked 5 or fewer new ads per month
Why AdWatch: Ease of use, support, technology
SoccerVault.com Cuts Ad Budget By Kicking Out Ineffective Advertising
“AdWatch works -- it’s a great benefit to our business. It saves you money.”
-Gene Lowe, Founder, SoccerVault.com
Specialty Online Retailer www.SoccerVault.com was founded by passionate soccer fans committed to bringing the best collection of top quality, unique specialty soccer merchandise to the growing soccer nation. Partnerships with the U.S. National Soccer Players and U.S. Soccer Foundation organizations helped SoccerVault.com grow its unique product line. The company, which uses the Yahoo! Store platform to power its web site, specializes in outstanding customer service.
SoccerVault.com is headquartered in Alexandria, Virginia. SoccerVault.com employs five people including Mr. Lowe, who does online marketing and partnerships for the company part-time. SoccerVault.com used the AdWatch beta over the summer and fall of 2003 to track five or fewer new ads per month.
Growth Requires Wiser Ad Spending
Although search engine optimization and affiliate partnerships generated good web site traffic, SoccerVault.com needed to draw more customers to its web site. However, like many young companies, SoccerVault.com needed to spend its advertising budget wisely. “We wanted to figure out what works and what doesn’t for us in online advertising. We wanted to figure out where to spend money.”
Owl AdWatch Saves $200 per Month for SoccerVault.com
A few weeks after setting up AdWatch, SoccerVault.com discovered that some advertising simply did not work for them. “We were spending $200 per month on one advertising campaign and got zero orders!” SoccerVault.com stopped spending money on the advertising that didn’t bring any sales. As a result of using AdWatch, SoccerVault.com has saved over $200 per month.
SoccerVault.com Chooses AdWatch for Ease of Use, Support and Technology
SoccerVault.com decided to use AdWatch even though Yahoo! Store offers free ad tracking technology. Busy marketers at small companies simply do not have the time to learn how to use ad tracking technology that lacks good setup assistance and customer service. “I haven’t been able to figure out Yahoo! link tracking.” “Owl support has been excellent, 10 on a scale of 1 to 10.”
Furthermore, the AdWatch technology has several advantages relative to its competitors. “The product is great, it can track anything. Some guys like Google have partial or point solutions that can’t keep track of everything. I wouldn’t want to use ten different systems for ad tracking.” In addition, “For us, AdWatch is accurate within 3%. On the Internet, that’s great.”
December 2003
Below is a link to a PDF version of this success story. Instructions for downloading the PDF to your hard drive follow the link.
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SoccerVault.com Cuts Ad Budget By Kicking Out Ineffective Advertising