Advertising for your business is like investing in your business. Instead of interest or dividends, your investing “return” is sales and profits.
To get better returns, and more profits, measure advertising effectiveness. Use ad tracking to find out which ads generate sales and profits for you, and which do not. Spend more money on profitable ads.
We recommend that small businesses let word of mouth build their brand. Branding costs a lot of money. Only large companies with big ad budgets can afford to measure advertising effectiveness as ad impressions rather than ad profits.
Growing Profits Through Testing
To grow your profits through smart advertising, the first step is to see which of your current ads work for you, and which don’t. Stop spending money on ones that don’t.
The second step is to make your current ads better. Many elements affect an ad’s success:
Ad type. Example ad types include direct mail, pay per performance advertising, banner ad, etc.
Ad place and time. The company you placed the ad with is the ad place.
Message. How persuasive are your text and graphics?
Landing page. Web design and message matter. Your Landing page should be consistent with the ad.
You can sometimes increase ad conversion rate by 50%-80% just by changing one word in the ad text. Systematically testing your ads enables you to find out what works and improve the bang for your ad buck.
The third step is to spend more money on ads that work.
Less Than One Marketing Person Can Measure Advertising Effectiveness
Small businesses have a lean, mean marketing operation with very few people, maybe just one marketing person. With AdWatchSM, you can measure advertising effectiveness without spending much time or hiring new marketing people.
We’ve made AdWatch easy to use and built special features to save you time. Also, you learn as you do by applying best practices to make good decisions.
Ad Tracking White Paper
Our Ad Tracking white paper discusses:
How ad tracking helps solve the oldest problem in marketing
How to measure advertising effectiveness and get more profits
Market analysis: ad tracking for small online business
To download the PDF of the Ad Tracking white paper, enter your email address and click "Submit":
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